E-COMMERCE STRATEGY & LOCALIZATION
Don’t Just Translate. Localize for Trust and Compliance.
Expanding across Europe requires more than language—it demands legal certainty. We provide the essential foundation, navigating complex EU frameworks like the Omnibus Directive (price transparency) and the upcoming GPSR (General Product Safety Regulation) to ensure your business remains compliant and avoids financial penalties. We transform strategic planning into risk reduction.
Market Research
Know Where and How to Launch.
We position market research as risk reduction. Our services use data to tell you where and how to launch successfully:
- Competitor Price Benchmarking: Detailed analysis of competitor pricing against local comparators like Heureka (Czechia) or Allegro (Poland).
- Market Entry Reports: Providing specific data on demographics, e-commerce behaviors, and profitability potential, focusing heavily on the CEE growth engine.
- Regulatory & Readiness Audits: Comprehensive checks of your initial Terms & Conditions (T&C) and VAT requirements before expansion.
Scale on Europe’s Biggest Platforms
Key Services:
- Account Operations: Full setup and verification for Amazon, Kaufland, and Allegro, Emag, Pepita.
- Protection & Unblocking: Legal assistance for account suspensions and health checks (Crucial for Amazon sellers).
- Listing Optimization: Native SEO keywords to rank your products on local marketplaces, not just Google.
- Campaign and Ads Management
The Native Standard:
Conversion Over Translation.
Effective localization requires deep cultural adaptation, not just linguistic translation. We ensure content sells and compliance is met:
- Legal & Financial Setup: Adapting Terms & Conditions (T&C) to local statutes and assisting with crucial financial steps like local bank account setup.
- Payment Adaptation: Integrating locally preferred methods (e.g., BLIK, PayU) and ensuring compliance with regional necessities like Cash on Delivery (COD) handling in markets like Romania and Hungary.
- Webshop Localization: Ensuring content reflects the correct tone of voice and cultural nuances to engender consumer trust, focusing on conversion rather than mere words.
- Compliance Support: Registration of Dietary Supplements and representation in front of local authorities for EPR, WEEE, waste management, legal advisory, etc.
Optimize to Outperform: Turn Visitors into Buyers.
Localization is incomplete without traffic generation and optimization. We provide the strategy to maximize ROI:
- Website Audit & CRO Roadmaps: Comprehensive technical and UX reviews, identifying shortcomings and providing strategic plans to adjust your site for local consumer preferences.
- Performance Strategy: Integrating localized SEO (e.g., „SEO międzynarodowe”) strategies to attract qualified traffic and align ad copy with local market nuances.
Performance Marketing: Drive Traffic & Build Brand.
Localization is useless if no one sees it. We execute full-funnel marketing strategies to generate traffic and engagement:
- Multi-Channel Paid Media: Strategic campaign management across Google, Meta, and TikTok, targeting specific local demographics to generate immediate traffic and conversions.
- Unified Keyword Strategy: Integrated keyword optimization on adverts and organic channels to ensure you dominate high-intent local search terms (e.g., matching local slang or buying intent).
- Social Media Management: End-to-end social media content creation and management, tailoring your brand’s visual and tonal identity to resonate with local cultural trends and build community.