CrossBorder24 Case Study / Romania
How optimized last-mile logistics unlocked 1,200 monthly orders in Romania.
A CEE webshop scaled its Romanian operations in just three months by connecting local couriers, cleaner delivery data, native customer support and a domestic returns hub.
The Challenge
Traffic was arriving. Too many orders were not.
An established CEE e-commerce brand on Shoprenter entered Romania with marketing campaigns that generated solid store traffic. Conversion and successful fulfillment, however, lagged behind expectations.
CrossBorder24 reviewed the supply chain and delivery performance. The barriers ran from checkout shipping costs to failed doorstep deliveries and a complicated returns process.
- High shipping fees at checkoutStandard international shipping costs made delivery charges a barrier to completing a purchase.
- Failed first delivery attemptsIncomplete addresses and outdated postal codes caused routing errors and delivery delays.
- Missed customer contactCouriers struggled to reach recipients, leaving cash-on-delivery parcels uncollected and triggering return shipping costs.
- No simple local returns optionWithout a domestic return address, customers faced extra friction and uncertainty when buying.
The CrossBorder24 Solution
One connected delivery model. Four practical changes.
CrossBorder24 rebuilt the logistics setup around local delivery networks, operational readiness and Romanian customer expectations.
Direct access to local couriers
Direct line-haul routes connected the main warehouse with Romanian regional hubs and local courier networks.
- 24–48-hour door-to-door delivery replaced the previous 4–6-business-day journey.
- Bulk transport reduced per-parcel shipping costs, enabling more competitive checkout delivery rates.
Cleaner addresses and phone data
Automated pre-dispatch validation and local operational checks caught delivery issues before parcels left the warehouse.
- Postal codes and street details were checked for incomplete or outdated information.
- Phone numbers were standardized so couriers could contact recipients and route parcels efficiently.
Native support for successful delivery
Romanian-speaking customer support agents proactively managed delivery exceptions, including cash-on-delivery orders.
- Outbound calls and SMS messages confirmed recipient availability before courier dispatch.
- Real-time follow-up helped reroute or reschedule undelivered parcels and improve order completion.
A local returns hub in Romania
A dedicated Romanian return address gave buyers a straightforward domestic returns option.
- Customers could return items locally without arranging international shipping.
- Returned items were consolidated, inspected and processed efficiently to control operational costs.
Key Results / First 90 Days
From fewer than 100 to over 1,200 orders a month.
The new delivery model aligned logistics with local buying habits, improving delivery performance while reducing friction at checkout.
| Metric | Before optimization | After CrossBorder24 |
|---|---|---|
| Monthly order volume | < 100 orders | 1,200+ orders |
| Average delivery time | 4–6 business days | 24–48h door-to-door |
| Successful first delivery rate | Approximately 68% | 94%+ |
| Shipping-related cart abandonment | High | Decreased by 38% |
Results from this client’s Romanian market implementation over 90 days.
Lessons for CEE Expansion
Make local delivery part of your growth strategy.
This project highlights four priorities for merchants preparing to expand into Romania and other CEE markets.
Logistics drives conversion
Competitive shipping costs and faster delivery reduce purchase friction. Plan the delivery experience alongside your market-entry campaigns.
Address quality matters
Validate local postal and contact data before dispatch to prevent avoidable delays, failed deliveries and return costs.
Connect couriers with native support
Local-language customer service helps resolve delivery exceptions while there is still time to complete the order.
Make returns feel local
A domestic return address gives customers a clearer post-purchase process and reduces the uncertainty of ordering from abroad.
Ready for CEE expansion?
Scale your cross-border fulfillment without the overhead.
Do not let logistics limit your growth. Contact CrossBorder24 today to receive a customized fulfillment and last-mile delivery roadmap for Romania and the wider CEE region.